Tanya Thorson

Tanya Thorson is a strategic growth marketing and product leader who’s spent over two decades transforming how brands connect with people.

From retail giants to cybersecurity startups, she helps companies scale smarter by aligning product, brand, and demand around the modern buyer. As the creator of the B2A (Business to Anyone) approach and the P.O.I.S.E. framework, Tanya bridges precision with personality—bringing human depth to digital strategy. Known for leading go-to-market transformations, shortening sales cycles, and unifying cross-functional teams, she’s the person you call when growth has hit a wall and clarity needs to lead.