Finding the sweet spot between relevance and discovery in B2B lead nurturing
Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action.
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Stephanie Miller's latest articles
Marketing artificial intelligence (AI)
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
How to un-silo your organization and be more customer-centric
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.
7 value-added assets to engage and upsell customers
Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells.
5 practical marketing tactics to accommodate new technologies and AI
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams.
5 steps to a seamless post-M&A brand integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.