B2B marketing can’t hide from change forever
The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going.
Contributor
Scott Hornstein's latest articles
Winning the race to profitability with a dynamic ICP
The concept of an ICP is often misunderstood. Let's set it straight.
Balancing storytelling, culture, martech and AI for long-term profitability
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
How customer satisfaction fuels B2B profitability
Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability.
How to find your next, best customers with ABM
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers.
Winning the B2B race from sales to profitability
Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.
CLV: The metric that means money
Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability.