Why centralizing strategic insights is imperative for CMOs
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
Sally Witzky is a Sr. Director Analyst in the Gartner Marketing Practice, where she analyzes marketing organizational and operational trends and best practices. Ms. Witzky advises CMOs to leverage proven and actionable techniques, systems and tools to build in-house strategic marketing capabilities to maximize value creation and strengthen competitive advantage. She also provides strategic guidance to position marketing for growth and innovation as a strategic entity within and for the business to meet and exceed business goals.
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
Sally Witzky | Jun 30, 2023 at 9:34 am ET