Contributor

Roger Williams

About Roger Williams

Roger Williams is a B2B veteran with wide international experience across digital and data. He was CMO at Maxifier, Director of International Marketing at AudienceScience, Director of International Marketing at Right Media, International Marketing Director at Abacus (now Epsilon) and Marketing Director at Claritas (now Acxiom).

Roger Williams's latest articles

Performance marketing

Debunking The CTR To Find Truth In Viewability

Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry's shift towards viewability.

Roger Williams | Sep 18, 2015 at 10:25 am ET