Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
The health care industry has been slow to embrace social media, but contributor Rob Begg explains how that's shifting and what hospitals and pharmaceutical companies can do to improve their social listening.