Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them.
I started my career as a scientist at Harvard Medical School and quickly realized that I was not patient enough for basic science. This realization led me to become a consultant, which I have done in one form or another for over 10 years. I love consulting because I never get bored. I could never quite kick my academic habit though and earned an MBA from the University of Chicago where I learned how to schmooze people and value an option. Now I run a customer intelligence consulting practice where I help companies understand, collect, and use their customer data. I would love to connect if you ever want to swap data war stories!
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them.
Richard Carey | May 9, 2019 at 11:03 am ETBusinesses need to know the problems their customers are solving and email marketing is a great way to learn about them.
Richard Carey | May 9, 2019 at 10:37 am ET