Philip Black

Philip Black is a senior director analyst within Gartner focused on marketing strategy leadership, with an emphasis on B2B brand strategy and activation, B2B product marketing strategy, and agency management. Philip is a tenured strategy leader who has advised CMOs, and marketing leaders at Fortune 500 companies such as Boeing, Bridgestone, Grainger, Johnson & Johnson, Motorola Solutions, Toyota, and Vanguard. Philip has designed customer research programs and led strategy to help B2B clients drive brand and marketing transformations, better understand their audiences, align their teams, and successfully launch innovative products. He also advises clients on agency management to help CMOs get the most out of their internal and external creative and implementation teams. 

Philip serves on the board of the ANA business marketing Chicago chapter and has spoken or written on topics including B2B brand and marketing, customer experience, marketing’s role with talent attraction and inclusion, and Generative AI for marketing.