Think like a product manager, grow like a CMO
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
Océane Li | Sep 5, 2025 at 8:58 am ETTakeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.
Océane Li | Jun 6, 2025 at 9:07 am ETMarketing artificial intelligence (AI)
This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
Océane Li | Apr 9, 2025 at 11:05 am ETA simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Océane Li | Feb 11, 2025 at 1:45 pm ET