Marketing artificial intelligence (AI)
Why AI proficiency is today’s must-have marketing skill
This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
Marketing artificial intelligence (AI)
This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
Océane Li | Apr 9, 2025 at 11:05 am ETA simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Océane Li | Feb 11, 2025 at 1:45 pm ET