Nicole Greene

About Nicole Greene

Nicole Greene is a VP, Analyst for Gartner for Marketers, based in Virginia, US. She lead's Gartner's Marketing Channels and Content research and is a key contributor to Gartner's research on Generative AI spanning across practices. Nicole analyzes marketing strategy, trends and practices with an emphasis on artificial intelligence, content marketing and digital experience. She delivers presentations to C-Suite leaders across industries on the strategy, operating models and governance required to successfully implement AI, including Generative AI (genAI), across the enterprise. Her cross-functional work on AI helps Gartner clients who are preparing their organizations for disruption. This includes strategic direction on moving from pilots to implementation, prioritization of use cases, the impact of genAI on content and the customer experience, responsible use and how to mitigate bias, among others. She is the lead author for Gartner's Magic Quadrant on Content Marketing Platforms providing a wide-angle view for CMOs whose goal is to identify providers looking to create, manage and measure content at scale. Nicole also co-authors the Digital IQ for Website and Mobile Marketing Benchmarks helping leaders to amplify customer experience on these channels.