With more than 20 years of experience in driving marketing programs for B2B companies, Nate Skinner is the vice president of product marketing for Marketing Cloud at Salesforce, leading the company's B2B marketing automation marketing strategy and execution for Pardot. Prior to Salesforce, Nate was the chief customer officer at Campaign Monitor and vice president of customer marketing, where he was responsible for all customer-facing programs for the email marketing company. Nate was at Salesforce for nearly six years, first overseeing competitive intelligence and later enterprise marketing and executive programs before he joined Amazon Web Services. An Arizona State University graduate, Nate has also completed the Stanford Graduate School Executive Program and taken courses at MIT. Nate currently lives in Atlanta, loves all things American history and spending time with his three kids.
A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals.