Misinformation is exploding, and your brand is next
What you need to know to protect yourself and your company from falling prey to misinformation.
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Mike Ruff's latest articles
How to prove the value of brand marketing without sacrificing ROI
You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building.
Data literacy for marketers: What you need to know
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead.
How marketing data can make your performance review go from stress to success
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.
Marketing artificial intelligence (AI)
How does AI fit into marketing campaigns?
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Data literacy: The key to correcting the C-suite trust deficit
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.