Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Marketing artificial intelligence (AI)
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Mike Maynard | Jul 7, 2025 at 8:32 am ETWe keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
Mike Maynard | Apr 21, 2025 at 12:47 pm ETB2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
Mike Maynard | Feb 20, 2025 at 1:20 pm ETPredicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Mike Maynard | Jan 23, 2025 at 1:13 pm ETUnpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
Mike Maynard | Nov 19, 2024 at 10:30 am ETDive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
Mike Maynard | Sep 12, 2024 at 11:50 am ETLearn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
Mike Maynard | Jul 24, 2024 at 9:47 am ETTo get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
Mike Maynard | May 23, 2024 at 12:15 pm ETMartech innovations have created hundreds of little islands of strategy, tactics and data.
Mike Maynard | Mar 14, 2024 at 10:42 am ET