Is martech driving the blandification of marketing?
Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
Mike Maynard | Oct 28, 2025 at 8:42 am ETMarketing artificial intelligence (AI)
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t.
Mike Maynard | Sep 5, 2025 at 8:15 am ETMarketing artificial intelligence (AI)
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Mike Maynard | Jul 7, 2025 at 8:32 am ETWe keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
Mike Maynard | Apr 21, 2025 at 12:47 pm ETB2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
Mike Maynard | Feb 20, 2025 at 1:20 pm ETPredicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Mike Maynard | Jan 23, 2025 at 1:13 pm ETUnpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
Mike Maynard | Nov 19, 2024 at 10:30 am ETDive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
Mike Maynard | Sep 12, 2024 at 11:50 am ETLearn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
Mike Maynard | Jul 24, 2024 at 9:47 am ETTo get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
Mike Maynard | May 23, 2024 at 12:15 pm ETMartech innovations have created hundreds of little islands of strategy, tactics and data.
Mike Maynard | Mar 14, 2024 at 10:42 am ET