Marketing artificial intelligence (AI)
How to tell if it’s real AI or just automation at a higher price
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Marketing artificial intelligence (AI)
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
Michele Morelli | Apr 16, 2025 at 11:39 am ETDigital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences.
Michele Morelli | Mar 5, 2025 at 11:42 am ETClose the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
Michele Morelli | Oct 16, 2024 at 10:19 am ET