Contributor

Melissa Feemster

About Melissa Feemster

Melissa Feemster is the General Manager for the Rakuten Affiliate Network (formerly LinkShare), and serves as the voice of its clients and shapes feedback into new projects and products for the business. She focuses on client retention, account optimization and new business opportunities. Melissa has grown up through the client services organization at Rakuten Affiliate Network, having joined the Chicago office in 2004. Prior to that time, she worked in account management at Ogilvy, in brand management at the Campbell Soup Company, and in corporate communications at McDonald’s Corporation.

Melissa Feemster's latest articles

Performance marketing

2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead

Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot.

Melissa Feemster | Dec 31, 2015 at 9:30 am ET

Performance marketing

Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season

Are you ready for the year's busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared.

Melissa Feemster | Oct 2, 2015 at 10:13 am ET

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Digital transformation

Get Off Your Phone: Why Face To Face Still Matters

As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn't forget the power of in-person meetings.

Melissa Feemster | Jul 10, 2015 at 9:26 am ET

Performance marketing

How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?

If you're a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates alike should be preparing.

Melissa Feemster | Apr 17, 2015 at 11:20 am ET