Contributor

Matthew Niederberger

Martech Advisor

Company

Martech Therapy

About Matthew Niederberger

Matthew is an independent Martech consultant and founder of Martech Therapy. With over 20 years of experience in data-driven marketing, he helps companies rethink their customer data strategies, implement CDPs, and build future-proof tech stacks. Based in the Netherlands, Matthew works with clients globally and hosts the podcast Couch Confidentials, where he explores the untold stories behind marketing technology.

Related topics

Customer data platform (CDP)

Matthew Niederberger's latest articles

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Customer data platform (CDP)

Why chasing shiny CDP features leaves marketers feeling like imposters

Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable.

Matthew Niederberger | Sep 18, 2025 at 11:44 am ET

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