CFOs want hard numbers, not brand vibes
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.
Matt Wakeman | Jun 20, 2025 at 9:07 am ET