GenAI powers the next era of customer listening
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices.
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Maria Marino is a Vice President Analyst in the Tech Product Marketing group at Gartner. She focuses on B2B customer experience, customer success management and customer marketing programs for technology service providers. She writes research and advises clients on optimizing customer experience (CX) and customer success programs, including VOC and customer success technology platform selection. She also advises clients on how to build customer marketing programs to expand revenue from existing customers.
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices.
Maria Marino | Aug 29, 2025 at 8:46 am ET