Contributor

Margaret Lee

About Margaret Lee

Margaret Lee is Head of Marketing at Belkins. She is a seasoned marketing professional with over 14 years of industry experience, renowned for her strategic vision and leadership acumen. Her expertise extends across various marketing facets, including B2B marketing and PR strategy and execution, the harmonious alignment of marketing, sales, and product functions, and pioneering techniques for appointment setting to empower sales teams. She is a visionary when it comes to building data-driven analytics systems that redefine marketing strategies.

Margaret Lee's latest articles

B2B marketing

How to find and nurture top-notch B2B writers for high-converting content

A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.

Margaret Lee | Mar 19, 2024 at 9:57 am ET

B2B marketing

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.

Margaret Lee | Feb 8, 2024 at 12:25 pm ET

Email marketing

Email marketing 101: The five basics

Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook.

Margaret Lee | Dec 27, 2023 at 10:38 am ET

Search marketing

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.

Margaret Lee | Nov 22, 2023 at 11:36 am ET

Marketing management

KPIs that connect: 5 metrics for marketing, sales and product alignment

Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most.

Margaret Lee | Oct 19, 2023 at 10:53 am ET

Marketing management

How embedding BDRs into marketing can boost your sales

Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.

Margaret Lee | Sep 19, 2023 at 10:21 am ET