Contributor

Manny Rivas

About Manny Rivas

Manny Rivas is a marketer, entrepreneur, speaker & seasoned pit-master. He came to Aimclear® as employee No. 3 and now serves as Chief Marketing Officer. In his nine years with the company, Manny has helped establish Aimclear as an internationally regarded marketing company.

Manny Rivas's latest articles

Performance marketing

3 attribution considerations for B2B lead generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns.

Manny Rivas | Aug 6, 2018 at 1:26 pm ET

Marketing operations (MOps)

How will GDPR affect PPC marketers in the US?

Those in the US may think, 'This won’t affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and explores possible implications if you don't.

Manny Rivas | Jun 12, 2018 at 2:23 pm ET