Mobile Visual Search Bridging The Gap Between The Real & Digital World
Imagine taking a photo of a product with your phone, searching with it, and buying it online. Columnist Lynn Baus explains the wonders of MVS.
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Lynn Baus's latest articles
One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in sales during the back-to-school season, which continues through post-holiday sales at the end of the year. June is the perfect time for digital marketers to examine last year’s trends and prepare […]
How You Can Use Geo-Location To Turn Mobile Traffic Into Offline Gold
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses that aren’t selling an ecommerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of […]
Location-Based Mobile Marketing Is Where It’s At For Consumers
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its own. The tendency of consumers to use that feature is increasing in popularity, as well. According to the Pew Institute, “74% of adult smartphone owners ages 18 and older say […]
Tablets Poised To Overtake Smartphones As Shopping Device Of Choice
When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a […]
What Mobile Behaviors Are Driving Broader Creative Trends?
Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our travels. They’re our trusted advisers for comparing and selecting goods and services. They’re how most of us now connect with our community of work, family and friends. As we close in […]
Why Customer-Centric Mobile Optimization Matters
While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the UK’s Internet Advertising Bureau that really got me thinking. It stated that, as of January 2013, 57% of the top 100 UK brands now have a mobile-optimized site — up from 37% just six months earlier. Given […]
Are You Ready For Video In Email?
In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the right time to put aside those fears and give it a try. In the intervening months, whether at conferences, meetings or just industry meet ups, […]
Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most […]
Moving From Static To Dynamic: Building Relationship-First Email Creative
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and multi-channel social streams, your customers (or potential customers) now have […]
Mythbusting: Video In Email
As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One of the most exciting developments […]
How To Integrate Pinterest Into Your Emails
More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly dreamy — dare I say aspirational — moments of pleasure, it’s actually influencing a new aesthetic style. In fact, one of the common complaints is how spellbinding the Pinterest experience becomes as users […]
Mobile Email Marketing: Tips For The Holiday Season
‘Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be. But that’s not news. What makes this retail holiday season special? This year over […]