Building The Business Case For Attribution
Do you need help convincing your CEO or CFO that attribution will pay off? Columnist Liane Dietrich has four ways to build your case and justify the expense to your organization.
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Liane Dietrich's latest articles
Multi-Channel Turns Multi-Generational
As consumers of all ages increasingly use multiple platforms, advertisers need to evolve and take an omni approach, says columnist Liane Dietrich.
The Affiliate Publisher Evolution
Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing.
Gauging Display Ad Effectiveness: Move Beyond Clicks & Into Engagement
How are you measuring the effectiveness of your display ads? Columnist Liane Dietrich says emerging tools for looking at omni-channel engagement are proving invaluable.
The Millennial Future: How Marketers Are Coming Of Age
Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market.
Time For A Check-Up: Marketing Strategies For A Successful Second Half
Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you pretty much knew what to expect going into school that day, it wasn’t really official until you saw those grades in black and white. Here we are, all […]
Affiliate Marketing Turns 20: Myths, Milestones & Momentum
It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, “All I wanna do is have some fun.” 1994 was also the year affiliate marketing officially burst on the scene. Now, 20 years later, the […]
10 Ways To Squeeze More From Your Interactive Marketing Budget
As marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an easy feat. It benefits us to remember how much money can be saved by making subtle changes to marketing strategy and program execution. Here are ten ideas across all segments of your […]
Ten Bold Predictions For Affiliate Marketing in 2014
When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking ecommerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. […]
Last Minute Google Shopping: Best Practices In PLAs
Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn’t mean you don’t have any wiggle room to make last minute adjustments, especially if you’re not yet seeing the results you anticipated. One area where you can […]
Fun & Games: How To Win Big With In-Game Advertising
The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo’s 2013 Global Games Market Report. What’s more, the same report found that the global games market will reach […]
Showrooming: An Incentive To Create Terrific O-To-O Customer Experiences
It started innocently enough. A consumer went into a brick-and-mortar retail store, found a pair of shoes she loved and was prepared to buy them. That is, until she took out her smartphone, clicked on a few websites, and found a better deal somewhere else. Sound familiar? It’s no surprise that the evolution of technology […]
The Hidden Secrets To Improving Attribution Models
Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a recent study conducted by eConsultancy found that only 54 percent of companies are yet using any form of marketing attribution. The reasons for this vary, and they range from staffing to cost to time. Add to that the complexities of […]
Holiday Road: Boost Q4 Results By Better Understanding The Customer Journey
There’s nothing like the August sunshine to bring out a creative spark to drive your holiday campaigns! If you’re like most ecommerce marketers, chances are good that you’re already knee-deep in end-of-year planning — and it’s also highly likely that your boss has raised the performance bar yet again. After all, if the past two […]