The three types of digital value that get customers to buy
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
Kristina LaRocca-Cerrone is a Sr. Director, Advisory, in the Gartner Marketing Practice. In her role, Ms. LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. She covers topics that include how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building.
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
Kristina LaRocca-Cerrone | Aug 17, 2023 at 10:21 am ET