Kathleen Schaub

Kathleen Schaub writes for marketing leaders seeking to thrive in the uncertainty of a complex business landscape. She draws on nearly a decade leading IDC’s CMO Advisory Practice as well as her experience as a CMO and Silicon Valley executive. Kathleen’s book, Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything, will be published in May 2025.