Contributor

Justin Zhu

About Justin Zhu

Justin Zhu is the CEO and Co-founder of Iterable, an all-in-one email marketing and optimization company based in San Francisco. Iterable enables fast growing companies like Dot & Bo, Eat24 and Wrapp to send highly engaging triggered, promotional and drip campaign emails. He writes about improving email ROI, deliverability and user engagement.

Justin Zhu's latest articles

Performance marketing

How To Design A Shopping Cart Abandonment Email Campaign

Did you know that more than 1/3 of shopping cart abandonment emails lead to a purchase? Check out 5 tips for designing a cart retrieval email campaign that can help you recover lost sales.

Justin Zhu | Sep 24, 2014 at 10:03 am ET

Performance marketing

5 Tips For The Email Deliverability-Obsessed

Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it […]

Justin Zhu | Jun 18, 2014 at 9:20 am ET