Why digital out-of-home should be integrated into your 2019 marketing mix
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics.
As Chief Marketing Officer of Viant, Jon Schulz leads brand and product marketing, research and analytics, new business development and strategic partnerships for the people-based advertising technology company. Jon is an expert in digital advertising and marketing including programmatic, attribution, cross-device advertising and connected TV. He joined Viant in 2008 from Ford Motor Company where he led the automaker’s digital marketing efforts as Head of Digital Marketing and CRM.
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics.
Jon Schulz | Mar 18, 2019 at 2:10 pm ET