How to create personas for SEO: Aligning content with real search intent
Learn how to build SEO personas that map to real search behavior, uncover user intent, and guide content strategy for better rankings and engagement.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Jolissa Skow is a freelance writer and content strategist with a background in SEO, Google Analytics, and WordPress. She's been published on G2, UpCity, Salesforce, and more, and has had her Google Analytics tutorials shared by Google on their social media platforms. She loves to read and runs a book blog in her spare time. She currently lives in Minneapolis, where you'll find her zipping around on her pedal-assist electric bike.
Learn how to build SEO personas that map to real search behavior, uncover user intent, and guide content strategy for better rankings and engagement.
Jolissa Skow | Jun 9, 2025 at 3:00 pm ET