3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication.
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John Lincoln's latest articles
Back to basics: Repurposing your content across social channels
Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's how.
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
Measuring how offline marketing drives website traffic: The fundamentals
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you determine which offline marketing channels are the most effective.
19 technical SEO facts for beginners
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
12-part recipe for product descriptions that sell
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers.
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
5 undeniable signs your competition is beating you online
Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling behind your competitors online.
7 advanced conversion strategies you probably don’t know
Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales.
The 4 daily habits of the most successful SEOs
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
7 modern ways to significantly boost blog traffic (that only rookies skip)
Are you looking to quickly increase your blog traffic? Columnist John Lincoln reveals some key strategies, from connecting with other bloggers to creating long-form content and more.
8 simple tweaks to make your OK product shine online
How do you make a mediocre product take off online? Columnist John Lincoln offers some tips and tricks to increase demand and make a ho-hum product stand out.
6 Big Mistakes That SEO Rookies Make
Columnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.
The Six Biggest Mistakes In Corporate Blogging
Columnist John Lincoln walks you through some common errors in corporate blogging so that you can avoid the pitfalls and build your brand online.
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
If you have customers, chances are they're going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they're saying and offers some advice on how you should respond.
A Step-By-Step Guide To Becoming An Influencer In Your Industry
How do you become an influencer in your industry? Columnist John Lincoln discusses some tactics for building your following, increasing credibility, and becoming known as an authority in your field.
The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers.
oPhone DUO May Increase Online Sales With The Power Of Smell
Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting implications for online marketing. The oPhone DUO is a combination of oSnap and oPhone which was unveiled at the Connected Conference in Paris this week. oSnap is an application that allows you to share smells […]
Complete Guide To Universal Analytics – Should You Upgrade?
Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics enthusiast, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. […]
Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing
I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a […]
10 Predictions For The Future Of Google Glass
The Google Glass project is generating a significant amount of buzz. Really, it is scary how amped up people are about the product. But, why shouldn’t they be? It is a whole new technology. If you don’t know, Google Glass is the name of a new technology Google is developing that basically allows you to […]
Should Google+ Communities Be Part Of Your Social Media Strategy?
Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing. Over the last couple years, we have watched while Google+ systematically built Facebook-like features into its social media site, and to Google’s credit other excellent features as well. Well now, Google+ […]
See What’s Trending Where: Twitter Trends For 200 Global Locations
Have you ever wanted to see Twitter trends for a certain location? Well, now you can see them for 200 locations total. This week Twitter announced the ability to see trends for more locations. This new feature allows a Twitter user to switch locations and see trending topics in that area. “Today, we’re bringing Trends […]
Twitter Cards: How Savvy Marketers Get More Out Of Twitter
Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news everyone: by the time you are finished reading this post, you will! Let me start out with a comparison. For Google, there are meta tags, for Facebook, there are Open […]
Why Marketers Will Have A Pinerly Pinterest Strategy in 2013
It is always fun to see the offshoots of popular social media sites. TweetDeck, HootSuite and Radian 6 could never have existed without sites as popular as Facebook and Twitter. Well, there is a new third-party tool in town called Pinerly. And while it is still in invite-only/beta mode, many are speculating that marketers will […]