Jim Yu
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Jim Yu

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About Jim Yu

Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices

Jim Yu's latest articles

Customer experience

Earning Your Right to Invest More in Content

It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques. […]

Customer experience

The New Imperative — Audience-Centric Content

Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best […]

Performance marketing

Earned Media Rising – The Earned Media Ripple Effect

The term “earned media” once referred only to the press mentions resulting from PR campaigns, but it’s come a long way as of late. The recent popularization of content marketing and social sharing have made earned media the “cool kid,” if not the “new kid” on the block. Recently at BrightEdge Share13 in San Francisco, […]

Customer experience

4 Ways To Prepare For The Search, Social & Mobile Tipping Point

According to the 2013 Internet Trends report released in May of 2013, mobile now accounts for 15% of all global Internet traffic and, with nearly 1.5 billion global smartphone subscribers and over 5 billion mobile phone users, learning about the way that people search, consume and share media across mobile devices is at the forefront of the search marketer’s agenda. […]

Performance marketing

5 Steps For Optimizing Your LinkedIn Company Page

With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that influencers are sharing and engaging via content and not just […]

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