Google and Progressive Web Apps: the mobile experience and SEO
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible.
Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app. During a session at Google I/O 2016, Alex Russell, a software engineer at Google leading the project, stated that Progressive Web Apps “blur the line between Web content and apps, but they keep the strengths of the Web.”
Essentially, Progressive Web Apps allow for app-like user experience on a mobile browser. Users can interact with mobile web pages that have the look, feel and functionality of an app — including push notifications, offline accessibility, and the ability to add a shortcut to your device’s home screen — without having to visit an app store. And they don’t just work with Chrome, as other browsers are beginning to support Progressive Web Apps, as well.
Like any new technology, there are limitations and technical hurdles that can impact SEO performance. Let’s take a closer look at how Progressive Web Apps work and how they affect SEO.