How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps expanding. We are in an era of unprecedented opportunity, and much of the growth we experience over the next decade will be driven by artificial intelligence. In fact, PwC predicts that AI will add $15.7 trillion to global GDP annually by the year 2030.
Artificial intelligence is already a key driver of digital transformation across a wide range of sectors, from insurance to manufacturing and the automotive industry. The potential of this technology to shift business strategy to a truly customer-centric model remains largely untapped, but CMOs everywhere are increasingly aware of the need for an “AI-first” approach.