Contributor

Heather Cooan

About Heather Cooan

Heather Cooan is an entrepreneur, author, international speaker, fractional CMO, cancer survivor, and ex-roller girl. She founded HDC Digital, a Phoenix-based digital and demand marketing firm revolutionizing the way companies think about and approach growth.

Heather Cooan's latest articles

Customer relationship management (CRM)

Unlock multi-touch attribution with CRM campaign tracking

If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.

Heather Cooan | Nov 16, 2018 at 11:06 am ET

Salesforce

How to supercharge the Salesforce lead source field

Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here's how.

Heather Cooan | Sep 20, 2018 at 12:33 pm ET