Why pilots, not RFPs, define the future of martech selection
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Gareth Chilton is the founder of ManMachine, a consultancy specializing in MarTech for Creative Operations. With over 20 years in business transformation and two exits in the digital and MarTech space respectively, he helps businesses integrate people, process, and technology. Gareth’s passion is making digital adoption seamless for Brands, agencies and In-House creative teams alike, optimizing their MarTech stacks and operational efficiency. His experience spans diverse marketing and consumer tech sectors on both agency and client side, managing digital projects for startups and blue-chip clients globally.
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
Gareth Chilton | Sep 9, 2025 at 8:37 am ETHere’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution.
Gareth Chilton | Aug 8, 2025 at 9:09 am ETQuick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
Gareth Chilton | Jun 9, 2025 at 8:20 am ET