Why SaaS vendors must shift from transactions to embedded partnerships
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Gareth Chilton is the founder of ManMachine, a consultancy specializing in MarTech for Creative Operations. With over 20 years in business transformation and two exits in the digital and MarTech space respectively, he helps businesses integrate people, process, and technology. Gareth’s passion is making digital adoption seamless for Brands, agencies and In-House creative teams alike, optimizing their MarTech stacks and operational efficiency. His experience spans diverse marketing and consumer tech sectors on both agency and client side, managing digital projects for startups and blue-chip clients globally.
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
Gareth Chilton | Jun 9, 2025 at 8:20 am ET