Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success
CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times.
Erica Seidel is the founder of The Connective Good, a boutique executive search practice that focuses entirely on helping companies land top marketing leaders.
CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times.
Erica Seidel | Apr 6, 2020 at 8:18 am ETWith the proliferation of technologies to support marketing, the application of growth hacking and agile methods by CMOs, the measurability of digital media, the general explosion of data, and the drive for greater ROI in marketing, a new breed of marketer has emerged: the marketing technologist. Editor’s note: Erica will be a featured speaker next month […]
Erica Seidel | Jul 15, 2014 at 8:41 am ET