Why public relations is thriving in today’s global marketing mix
PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society.
Contributor
Eric Dates's latest articles
How behavioral economics can be the marketer’s secret weapon
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
9 must-have tools for demand gen marketing
Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond.
A scoring model your GTM team will fall in love with
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors.
Marketing artificial intelligence (AI)
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
How social listening can be a B2B content marketing goldmine
Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience's own words guide your content creation.
Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
4 steps to turn a prospect into a loyal customer
Communication needs to be built on how the customer sees it, not whether it's coming from sales or marketing.
The 4 steps you must take before launching your product
By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that.