Contributor

Denise Persson

About Denise Persson

Denise Persson leads Apigee’s worldwide marketing team, including demand generation, product marketing, analyst relations, public relations, and brand strategy. Prior to joining Apigee, she served as the Chief Marketing Officer (CMO) of ON24, a software-as-a-service (SaaS) webcasting and virtual communications company. Throughout her career, she has built and led global marketing teams for high-growth, category-creating companies and helped take companies through multiple phases, including mergers and acquisitions and public offerings. Denise holds an MBA from Georgetown University's McDonough School of Business.

Denise Persson's latest articles

Marketing management

5 Things CMOs Need To Know About APIs

Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application programming interfaces (APIs) and also discover how they are fueling some of the […]

Denise Persson | Nov 21, 2014 at 4:10 pm ET