Vice’s Digital Chief: Unfollows Are The Most Important Social Media Metric

What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows. That’s what Mike Germano, Chief Digital Officer at VICE, shared during the “How Vice Media Dominates Multi-Platform” session at the CES conference in Las Vegas today. “When we start to annoy our users, they unfollow,” Germano said, […]

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What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows.

That’s what Mike Germano, Chief Digital Officer at VICE, shared during the “How Vice Media Dominates Multi-Platform” session at the CES conference in Las Vegas today.

“When we start to annoy our users, they unfollow,” Germano said, explaining why that metric is so important to Vice.

Germano was interviewed by Drew Ianni, Founder and Global Event Chairman, CDX Forums. Our live blog, with more about Germano speaking on VICE’s marketing and content efforts, is below.

Our live blog is below:




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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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