Contributor

CJ Arseneau

About CJ Arseneau

CJ Arseneau is vice president of marketing for leading call analytics and attribution technology provider Telmetrics, where she spearheads the company's brand marketing, product development and marketing and communications initiatives. Since joining the company in 2005, she has become a prominent voice in call attribution. She has been instrumental in helping Telmetrics develop its digital and mobile product suite as well as expand its customer base to include the top local advertising publishers and agencies. With more than 18 years of technology and software marketing experience, she is an invaluable member of Telmetrics' executive leadership team responsible for helping define the company's strategic roadmap.

CJ Arseneau's latest articles

Customer experience

5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs.

CJ Arseneau | Feb 29, 2016 at 10:13 am ET

Customer experience

Unlocking The Hidden Value Of Dynamic Number Insertion

Columnist CJ Arseneau explains how marketers can take advantage of dynamic number insertion technology, or keyword-level call tracking, to increase lead generation and caller engagement.

CJ Arseneau | Dec 7, 2015 at 8:59 am ET

Customer experience

How Do Your Calls Rate?

How do you know whether a call is a good lead? Lead scoring can be tricky, but columnist CJ Arseneau explains why it's essential that marketers gain insight into ad-driven phone calls.

CJ Arseneau | Oct 1, 2015 at 2:04 pm ET

Customer experience

Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions

If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions.

CJ Arseneau | Jul 10, 2015 at 12:03 pm ET