Why forced choices reveal more customer insights than ratings
Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.
Contributor
Chris Robson's latest articles
How to use modern language models for enhanced sentiment analysis
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.
Why generational stereotypes are failing marketers and how to move past labels
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead.
How additional information changes customer value assessments
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.
Marketing artificial intelligence (AI)
Why local, fine-tuned models are the near future of the AI workflow
Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements.
Marketing artificial intelligence (AI)
Unlocking the potential of synthetic data: A business game-changer
Understand the potential applications and limitations of generating synthetic data using AI models.
Marketing artificial intelligence (AI)
Still human: Why consumer closeness matters in an AI-driven world
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.