Programmatic problems: Fixing a broken market
Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.
Contributor
Chris Liversidge's latest articles
An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
Use Power BI to supercharge your SEO
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about.
Develop free, lightweight attribution insights for your paid & organic channels
Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
Data-Led Link Building: Audience Segmentation & Analysis
Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.