Caroline Hodson

Caroline Hodson is the Founder and Managing Director of WoolfHodson, a fast-growing team of experienced practitioners who work with marketing leaders to architect, design and build better operational solutions.   

Working with global technology, telco, banking, professional services and publishing, as well as PE-backed businesses in a range of sectors, WoolfHodson are Marketing Engineers who connect insights to opportunities, and activities to outcomes. 

Caroline is a Sales and Marketing Leader with nearly 30 years of strategic and operational experience across global consulting, agency and client-leadership roles. Her passion is to improve marketing performance and she believes that whilst technology is a great enabler, it is only one element of a broader ecosystem - because it takes great design, disciplined processes and, critically, stakeholder buy-in to get return from tech investments.