Brian Clark

Brian Clark is founder of Copyblogger and CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer.

Experience

Beyond SEO: All Smart Online Marketing Is Optimized

There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect […]

Experience

3 Keys That Open The Door To Massive Social Sharing Of Your Content

Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the publicity engine that helps you build your audience and attract the links that get you ranked well in search engines. So, how do you make that happen? Ever heard of Upworthy? It’s a […]

Experience

3 Simple Techniques For More Persuasive Content Marketing

What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here. The problem is quality. In other words, does the content that’s already getting created actually perform the […]

Performance

The Mindset that Makes Online Marketing Work

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my “aha” moment regarding how the Internet worked from a marketing […]

Experience

5 Traits All Successful Content Marketers Share

Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another. When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise […]