Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
Andrea Cruz is a Senior Director of Client Strategy at Tinuiti. She has a decade plus of experience in driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and more. Beyond paid search and social platforms, Cruz is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing. Originally from Venezuela, Cruz earned a master's degree in international business. She has spoken at numerous industry events, including SMX Advanced.
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
Andrea Cruz | Nov 8, 2024 at 10:37 am ETABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Andrea Cruz | Mar 27, 2024 at 10:00 am ETRethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Andrea Cruz | Dec 4, 2023 at 9:57 am ET