Apple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ Report

Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from […]

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Top Brands 2012Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five.

In fact, four of the top five are technology companies, with McDonalds at number four.

Facebook is now number 19 on the list, improving 16 positons from last year. Chinese search engine, Baidu jumped four positons to number 25.

To learn more about how these top brands are ranked, see their ranking methodology.

Here is their infographic:

2012 BrandZ Top100 Infographic


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.