Amperity’s new generation CDP targets enterprise B2C

Amperity has launched the third generation of its CDP, a release specifically aimed at enterprise B2C brands, such as Amperity customers DICK’s Sporting Goods and Kroger.

Scaling for enterprise. Among the features of the new offering are:

• Ability to ingest and data at scale through integration with the major cloud providers;
• High speed data ingestion through an API with sub-100 millisecond response time, connected to a customer query engine to activate data in real-time; and
• Identity resolution coming in the form of an identity graph powered by first-party, and supplemented by third-party data.

“Our platform uses the latest in machine learning to build a scalable and flexible cloud-native foundation we call Data Grid,” said Amperity VP of Product Marketing Matthew Lubeck. “Today’s enterprise brands need to integrate a CDP into all areas of business to fundamentally change how they operate and deliver value to customers.” 

Focusing on the features. The new CDP features AmpID, an AI-powered universal first-party identity graph, and Amp360, a tool which provides access to customer data across business teams, supporting use cases in data science, analytics, marketing, customer success, finance and compliance.

It also features AmpIQ, a point-and-click hub for marketers offering customer insights, campaigns and measurement, predictions and segments, and metrics and KPIs . 

Why we care. By now an established category, competing CDP providers are being called upon to differentiate their products.