14 HubSpot updates from June 2025 you can’t miss

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency.

Whether you’re in marketing, sales, service or ops, this month’s highlights are designed to help your team move faster, gain better insights and simplify work. 

From a smarter Breeze Copilot to powerful data deduplication and seamless sandbox deployments, we’ve handpicked the 14 updates you’ll actually want to use.

Let’s dig into the most impactful HubSpot updates for June 2025.

HubSpot updates managers will love

• Breeze Customer Agent: Now available across all Pro+ Hubs
• Explore Paths in Customer Journey Analytics
• HubSpot Deep Research connector
• Edit or delete campaign UTM values
• Automated sales tax collection with Commerce Hub
• Use your own landing page and website templates in Content Remix
• The new Breeze Copilot beta is here
• AI lookalike lists

Updates HubSpot admins will love

• New Standard Sandbox with deploy to production
• Backfilling AI descriptions for all workflows
• Auto-merge duplicate records in Manage Duplicates Tool
• URL property type
• Basic record cloning
• Email custom properties

HubSpot updates managers shouldn’t miss

Breeze Customer Agent: Now available across all Pro+ Hubs

What’s new: Breeze Customer Agent is no longer limited to Service Hub. It’s now available across all Professional and Enterprise HubSpot portals, giving marketing, sales, and service teams access to AI-powered, 24/7 customer support.

How it helps you
Customer Agent lets your team scale without scaling headcount. Use cases include things like answering product questions, guiding prospects through the funnel, or resolving post-sale issues. This tool delivers consistent, accurate responses across channels like live chat, email, WhatsApp, and Facebook Messenger. It learns from your existing content, connects to third-party systems, and helps you meet rising customer expectations without increasing manual workload. 

Status: Live
Applicable HubSpot Hubs: Marketing Hub, Sales Hub, Service Hub, Content Hub, Ops Hub Applicable HubSpot Tiers: Professional, Enterprise (uses HubSpot Credits)

Explore Paths in Customer Journey Analytics

What’s new: A new Pathfinder view is now available in Customer Journey Reports, letting you explore the most common paths leads and customers take before or after a key milestone.

How it helps you
Instead of manually piecing together stages in your funnel, Journey Paths automatically reveal your most frequent conversion routes, drop-off points, and behavioral trends. Want to know what typically happens before a deal closes, or what comes after someone books a meeting? Now you can visualize it in seconds. This makes it easier to identify friction points, optimize touchpoints, and focus your team’s efforts on the parts of the journey that actually drive results.

Status: Private Beta
Applicable HubSpot Hubs: Marketing Hub, Sales Hub, Service Hub
Applicable HubSpot Tiers: Enterprise

HubSpot Deep Research Connector

What’s new: HubSpot is now the first CRM to offer a direct deep research connector with ChatGPT, allowing you to analyze your CRM data using advanced, AI-powered natural language prompts.

How it helps you
You can now tap into ChatGPT to run multi-variable queries on your HubSpot data. This connector lets you ask complex questions and get strategic insights in plain language. It’s a powerful new tool for marketing, sales, success, and support teams looking to turn data into action.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers (requires a paid ChatGPT plan + Super Admin setup)

Dig deeper: HubSpot’s ChatGPT connector generates excitement and some concerns

Edit or delete campaign UTM values

What’s new: HubSpot users can now edit or delete UTM values directly from the Campaigns tool, without needing workarounds or property updates elsewhere. This includes the ability to clean up secondary UTM values and replace or remove default campaign tags.

How it helps you
No more cluttered UTM data or reporting headaches. This long-requested update gives you control over campaign tracking by letting you:

• Fix mistakes.
• Clean up old values.
• Ensure your UTM data reflects what’s actually driving results .

This helps users achieve more accurate reporting, clearer insights and easier collaboration across teams running multi-channel campaigns. 

Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise

Automated sales tax collection with Commerce Hub

What’s new: Commerce Hub now supports automated sales tax calculation for invoices, quotes, subscriptions and payment links. Taxes are calculated at checkout using your buyer’s billing or shipping address, powered by Stripe Tax.

How it helps you
Manually tracking tax rates across regions is time consuming and risky. With this update, HubSpot handles it for you, calculating the right tax amount based on your customer’s location and product type. 

What comes with this is fewer errors, faster invoice creation and smoother compliance with local tax laws. It’s a major time-saver for teams selling in the U.S. and Canada who want to automate back-office tasks and focus on growth.

Status: Live
Applicable HubSpot Hubs: Commerce Hub
Applicable HubSpot Tiers: All Tiers (requires HubSpot Payments or Stripe integration)

Use your own landing page and website page templates in Content Remix

What’s new: You can now use any of your existing landing page or website page templates when generating content with Content Remix, no custom schema or code updates required.

How it helps you:
Before this update, teams had to modify template code to make it compatible with Content Remix. This barrier is now removed, allowing users to use AI-generated pages in your marketing workflows. 

Now, you can create fully branded pages using your own templates in just a few clicks. It’s a faster, more flexible way to scale content production without sacrificing design consistency or needing developer help.

Status: Live
Applicable HubSpot Hubs: Content Hub, Customer Platform
Applicable HubSpot Tiers: Professional, Enterprise

The New Breeze Copilot beta is here

What’s new: Breeze Copilot has been rebuilt from the ground up with more advanced AI capabilities, delivering smarter conversations, deeper CRM context and faster, more reliable performance.

How it helps you
This isn’t just a polish, it’s a major upgrade. The new Copilot understands complex, layered questions and provides more accurate, actionable responses based on your CRM data. 

Whether you’re researching accounts, drafting content or planning campaigns, Copilot now gives you better answers, faster. It’s like having a more strategic teammate built directly into your HubSpot portal.

Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

AI lookalike lists

What’s new: Breeze AI can now generate lookalike lists — audiences that share characteristics with your best-performing contacts, built automatically from a seed list you select.

How it helps you
Finding more high-fit contacts just got a whole lot easier. Instead of manually filtering for similar traits, lookalike lists let you generate a targeted audience based on the behaviors and attributes of your most valuable customers. 

Use case ideas for this include lists for running ads, nurture campaigns, or even passing warm leads to sales. This update helps you start with contacts more likely to convert, so your team spends less time guessing and more time growing.

Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Marketing Enterprise, Marketing+ Enterprise

HubSpot updates admins shouldn’t miss

New Standard Sandbox with deploy to production

What’s new: HubSpot’s Standard Sandbox just got a major upgrade. You can now copy a more complete set of production metadata into your sandbox environment and deploy supported assets directly back to production when you’re ready.

How it helps you
This update makes testing and launching CRM changes much safer and more efficient. Whether you’re configuring a new data model, building workflows or experimenting with email automation, you can now validate everything in a near-real environment before pushing it live. And with native deployment support, you can move new forms, lists, workflows, and more to production in just a few clicks. We’ve been waiting for this one for a long time and couldn’t be more excited!

Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Enterprise

Backfilling AI descriptions for all workflows

What’s new: HubSpot now automatically generates AI-powered descriptions for all existing workflows that don’t have one, and will continue to do so for any new workflows created without a description.

How it helps you
If your portal has dozens (or hundreds) of workflows, managing them without clear documentation can get messy fast. This update eliminates that friction by ensuring every workflow has a helpful summary. 

It’s especially useful for admins working across large teams, where workflows are created by multiple users and understanding intent is key for auditing and optimization. Always important to give them a look before accepting, but as HubSpot has stated in the past, many of the users were choosing to accept AI descriptions more often than not, so we’re guessing you’ll find these increasingly more accurate as the feature matures. 

Status: Live
Applicable HubSpot Hubs: Marketing Hub, Sales Hub, Service Hub, Operations Hub, Customer Platform
Applicable HubSpot Tiers: Professional, Enterprise

Auto merge duplicate records

What’s new: The Manage Duplicates tool now supports automatic merging for records with exact 1:1 property matches. Admins can define match criteria, and HubSpot will handle the rest.

How it helps you
Cleaning up duplicates is one of the most tedious tasks in CRM management. This update helps you stay ahead of messy data by automatically merging high-confidence matches for contacts and companies. That means: 

• Cleaner records.
• Fewer sync issues.
• Less time wasted reviewing obvious duplicates.

Status: Public Beta (General Release Expected August 1, 2025)
Applicable HubSpot Hubs: Operations Hub
Applicable HubSpot Tiers: Professional, Enterprise

URL property type

What’s new: You can now create properties specifically designed to store URLs, complete with clickable formatting, validation rules and domain restrictions.

How it helps you
Storing links inside CRM records has always been clunky. This update makes it easy to save and surface links to customer websites, shared content, internal assets and more. 

Because these fields are validated and formatted automatically, you’ll spend less time fixing broken links and more time using URLs the way they were meant to work: as quick, reliable references right inside your CRM. 

Status: Public Beta (General Release Expected July 10, 2025)
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

Basic record cloning

What’s new: You can now clone CRM records (like contacts, companies, deals and tickets) directly from the record view. The new record will copy over all properties and associations included in your custom create form.

How it helps you
This process used to be very manual and error-prone. Now with the clone feature, you can duplicate a deal with the same structure or create new contact based on an existing one for example. This update saves time and reduces the risk of missing key info. It’s especially helpful for teams managing: 

• Recurring transactions.
• Service requests.
• Any scenario where the record structure is repeatable.

Status: Public Beta (General Release Expected July 10, 2025)
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

Email custom properties

What’s new: You can now add custom properties to marketing emails, making it easier to organize, categorize, and report on your campaigns without relying on naming conventions alone.

How it helps you
This is something users have had in workflows for a while and now that it’s available in emails, it’s an admin’s dream. No more inconsistent naming hacks or conventions. With custom properties, you can tag emails by: 

• Campaign type.
• Region.
• Product line.
• Any other category that matters to your team.

These properties can be used to filter views or build tailored reports, giving you cleaner organization and sharper insights into what’s working and where to optimize.

Status: Public Beta
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise

Which update is on your list to explore first? 

Our team couldn’t be more excited about some of the efficiencies in portal organization and data management, and the continued maturity of AI features creating new possibilities for segmentation! 

As a reminder, these updates are more than just feature releases. They’re opportunities to get more value from the platform. Whether it’s saving time, improving data quality, or reaching the right audiences faster, each update plays a role in driving better results.Keeping up with changes like these will ensure companies get the full return on their HubSpot investment.