Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.Stacey Ackerman | Mar 15, 2022 at 11:38 am ET
Remind people of the “why” every single day to really inspire change.Stacey Ackerman | Mar 7, 2022 at 4:01 pm ET
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.Stacey Ackerman | Feb 25, 2022 at 10:35 am ET
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.Stacey Ackerman | Jan 12, 2022 at 11:51 am ET
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live byStacey Ackerman | Jan 7, 2022 at 2:15 pm ET
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.Stacey Ackerman | Dec 6, 2021 at 11:22 am ET
This survey will help you to find out how they feel your company is currently doing in relation to these principles.Stacey Ackerman | Dec 2, 2021 at 3:01 pm ET
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.Stacey Ackerman | Nov 30, 2021 at 9:35 am ET
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.Stacey Ackerman | Nov 30, 2021 at 9:17 am ET
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.Stacey Ackerman | Nov 19, 2021 at 1:30 pm ET
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.Stacey Ackerman | Nov 12, 2021 at 10:33 am ET
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.Stacey Ackerman | Nov 8, 2021 at 12:11 pm ET
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.Stacey Ackerman | Nov 4, 2021 at 11:13 am ET
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book showsStacey Ackerman | Nov 3, 2021 at 12:39 pm ET