In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.Stacey Ackerman | Nov 8, 2021 at 12:11 pm ET
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.Stacey Ackerman | Nov 4, 2021 at 11:13 am ET
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book showsStacey Ackerman | Nov 3, 2021 at 12:39 pm ET
A practical technique to build collaborative team processes on a foundation of customer-centricity.Stacey Ackerman | Aug 30, 2021 at 8:59 am ET
Get teams working together, like Three (or Four) Amigos.Stacey Ackerman | May 21, 2021 at 11:07 am ET
For newer agile marketing teams, it's not all about racing to the finish line.Stacey Ackerman | Dec 4, 2020 at 10:14 am ET
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.Stacey Ackerman | Nov 11, 2020 at 8:00 am ET
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing.Stacey Ackerman | Sep 11, 2020 at 8:00 am ET