We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year.
About Stacey Ackerman
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Stacey Ackerman's latest articles
Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working.Stacey Ackerman | Nov 4, 2019 at 2:31 pm ET
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum.Stacey Ackerman | Oct 23, 2019 at 2:22 pm ET
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.Stacey Ackerman | Sep 20, 2019 at 11:44 am ET
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.Stacey Ackerman | Sep 11, 2019 at 1:03 pm ET
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers.Stacey Ackerman | Aug 21, 2019 at 11:59 am ET
Flexible contracts and a team-based strategy are key to creating an effective agile organization.Stacey Ackerman | Aug 7, 2019 at 2:41 pm ET
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"Stacey Ackerman | Jul 25, 2019 at 1:14 pm ET