How to build an agile marketing organization without authority
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.
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Stacey Ackerman's latest articles
Create a healthy partnership with your internal teams using agile marketing
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders.
How to use agile marketing to prioritize high-value initiatives and improve productivity
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work.
Broaden your marketing skills to succeed as an agile marketer
To be a good agile marketer, get yourself comfortable with the uncomfortable.
How agile adoption will change the way we work in 2020
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year.
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers.
Implementing agile marketing experiments lead to leadership buy-in
Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working.
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum.
Is your social media policy agile?
It's time we revisit our policies and take into account the risk of not being there for our customers on social media.
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.
If you want to be agile, you may need to change your company’s culture
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.
Here’s why experiential learning is better than being right
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers.
How agencies can better engage with clients using agile
Flexible contracts and a team-based strategy are key to creating an effective agile organization.
It’s not about your company: Why modern marketers need to be customer-centric
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating bottlenecks.