Monica Wright

Monica Wright served as Vice President of Audience Engagement for Marketing Land and Search Engine Land. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land.

Performance Marketing

Why You Suddenly Lost All Those Google+ Followers

On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]

Performance Marketing

2014 Super Bowl Advertisers To Follow On Twitter

If you’re looking to follow all the big brands that are advertising during Super Bowl XLVIII, we’ve got you covered with our latest twitter list, Super Bowl 2014 Advertisers on Twitter. How To Follow This Twitter List Of Super Bowl Advertisers Following this list is easy. Just go to Marketing Land’s Twitter account, click on […]

Performance Marketing

Marketing Land’s Most-Shared Stories on Google+ in 2013: Google+, Google Reader and Google Glass

Happy New Year Marketing Land fans! We kick off 2014 with our last look back at 2013, the most-shared Marketing Land stories on Google+. What was the hottest topic our readers “+1’d” this past year?  Just as our Facebook fans prefer to share stories about Facebook, our readers on Google+ like news and stories about Google, […]

Performance Marketing

Marketing Land’s Most-Shared Stories on Facebook of 2013: The Downfall of EdgeRank, Google Reader and QR Codes

Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook – such as the changes in the News Feed algorithm, using hashtags, “story bumping,” and ultimately how to […]

Performance Marketing

Marketing Land’s Top Tweeted Stories of 2013: Super Bowl, Vine and Social Media Content

  Happy Holidays from Marketing Land! From Vine and Instagram video, to Google and Twitter Analytics, there’s a wide range of digital marketing topics that appealled to Marketing Land Tweeters in 2013. Compared to our most-read news stories, you’ll see a few familiar articles, but quite a few new ones as well. Which stories stood out […]

Customer & Digital Experience

Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves

A powerful — and meaningful — site design is more important than ever; it takes less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by online media are only rising, and one way to captivate an audience is to use parallax […]

Performance Marketing

LinkedIn Releases Company Page API For Posting And Analytics

LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn. Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up […]

Data

Get Tumblr Stats Fast With New Activity Page

Now you can get a fast glimpse of your Tumblr stats right in your dashboard. Tumblr brought back the Activity feature last Thursday, allowing users to view top fans, posts and notifications without using a third-party tool. You can view stats from the past 24 hours, 3 days, 7 days or last month. Beyond a […]

Performance Marketing

The Frustrations Of Brand Marketing On LinkedIn

Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who’s Viewed Your Profile (I know you have) you’ll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas — such as companies and groups — is no […]

Data

Your Links On Pinterest May Be Stopping Traffic In Its Tracks

Pinterest has been considered a top traffic driver for many sites, most recently showing its marketing clout by launching Pinterest Web Analytics. But, clicking on an image isn’t the slam-dunk traffic driver as it may seem. And, adding a shortened link to the caption of a pin may be stopping potential traffic in its tracks. […]

Performance Marketing

LinkedIn Company Page Bugs; Fixes Coming Soon

Have you been having trouble with your LinkedIn company page?  There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that […]

Data

New From Visually: Turn Your Google Analytics Data As An Infographic

Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative  – and free – tool by Visual.ly. The New Google Analytics Report tool automatically delivers an infographic depicting your favorite metrics right to your desktop. Below is a […]

Customer & Digital Experience

MTV Uses Twitter Hack To Promote BET Experience

Yesterday, it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare — getting your Twitter account hacked. About a half hour ago, the MTV account tweeted “MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHACK.” MTV is the third major brand account that has been hijacked this week. The account […]

Performance Marketing

Strange +1 Decrease On Google+ Brand Pages

Have you noticed a drastic drop in your Google+ brand page +1 numbers? You aren’t alone. This morning while reviewing our social channels, we noticed a 384,000 drop in Search Engine Land’s +1 numbers that appear below the logo. Yesterday, it was over 409,000 – today only 25,000. Luckily, the number of people and pages […]

Data

SocialCrawlytics: Providing Insight On How Your Content Is Being Shared

It’s funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, […]

Marketing Management

Marketing Land’s Top Shared Stories on Facebook of 2012

Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook. Unlike the top stories shared on Google+ – where our audience clearly preferred Google-related stories – Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social […]

Marketing Management

Marketing Land’s Top Tweeted Stories of 2012: Content Marketing, Storytelling and The Google Dance

From the Google Dance, paid inclusion and authorship to Pinterest, content marketing, storytelling, here are the top 20 tweeted stories of 2012. Compared to our most read stories, you’ll see that the list is quite different. 1. How Google Went From Search Engine To Content Destination (735 tweets) 2. Twitter Quietly Launches A User Directory […]

Performance Marketing

Up Close With Twitter’s New Header Photos For Profiles

In case you missed the big announcement on the Today Show yesterday morning, Twitter has updated profiles with a new Timeline-like header photo that will appear across platforms, transitioning the social channel to become more visual and image-centric. How To Update Your Twitter Profile Header There isn’t an obvious “update” on your profile, though, you’ll […]

Data

Photos Increase Facebook Reach, But Does It Drive Traffic?

Photos are said to improve engagement on Facebook, but does that engagement in turn boost traffic or fans? No, our testing found — but there still might be value in using them. Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have been […]