Twilio SendGrid rolls out email validation API
Real-time API uses machine learning trained on SendGrid's data set to detect invalid email addresses.
Twilio SendGrid’s Email Validation API, which was launched in beta earlier this year, is now generally available to customers with Pro and Premier Email API plans. The API allows developers to integrate in order to catch potential typos, inactive email addresses and share email accounts among other criteria that can damage your brand’s sending reputation and hurt your ability to reach the inbox.
Why we should care
Maintaining a clean list is a critical element to email marketing success. Using email validation services could play a key role in the proactive management of your list. Twilio SendGrid’s API also provides marketers with insights behind each email address it flags as invalid, giving marketers the reasons why the email address needs to be removed.
According to the company, Twilio SendGrid sends over 50 billion emails per month. Its email validation machine learning model is trained on that data set and can be customized programmatically to fit its users’ needs. Users can also choose SendGrid’s out-of-the-box dashboard to inform their sending decisions.
More on the news
The email validation API service also looks for:
- Proper syntax.
- DNS record checks.
- Disposable domains.
- Shared role or distribution.
- Suspected bounces.
- Known hard bounces.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.